Holly Breland is a Vice President at Venture Commercial specializing in retail and mixed-use leasing, merchandising strategy, and placemaking-driven real estate. Her work sits at the intersection of retail strategy, branding, and the built environment — representing both tenants and landlords while helping shape projects that perform commercially and connect culturally.
With a background spanning institutional retail leasing, tenant representation, marketing, creative direction, and experiential retail, Holly brings a uniquely strategic and creative perspective to real estate. She has worked with nationally recognized companies including Nordstrom, General Growth Properties, and The Howard Hughes Corporation, and now Venture Commercial, where she represents retailers, restaurants, experiential concepts, and ownership groups across Texas and beyond.
Her experience includes landlord representation, tenant representation, project leasing, adaptive reuse, mixed-use merchandising strategy, and creative positioning for urban core environments. Holly is especially drawn to projects that require vision, repositioning, and a strong understanding of how people experience places.
In addition to brokerage, Holly previously served as Creative Director for Venture Commercial, leading the company’s brand refresh, website launch, convention presence, and broader creative strategy. Her work often bridges leasing, storytelling, branding, and merchandising — helping position projects with clarity, energy, and long-term relevance.
Holly has advised and represented a range of concepts including Happinet USA (Gashapon Bandai), Motel Marfa, Manhattan Project Beer Co., Urban Owl, Pinkitzel, Jackalope Mercantile, and others, while also consulting on merchandising and leasing strategy for urban infill and adaptive reuse projects throughout Dallas-Fort Worth.
A graduate of Baylor University, Holly is passionate about urban retail districts, adaptive reuse, experiential concepts, and projects that bring long-term value and character to the communities around them.
